I’ve been involved with The Movement Minneapolis as a member and employee for two years, but I’ve struggled explaining what our gym really offers our members. While we help members put on muscle and lose body fat — we’re more than that. We’re different. And better.
Drifting from coffee shop to coffee shop, I often get asked by the barista what my worn green t-shirt is all about. Simply including the word barbell, kettlebell or group in my description usually prompts the response:
“Oh, like a CrossFit?”
Which couldn’t be further from the truth. But after explaining unnecessary aspects of our training philosophy and the kick-ass software we use to track progress, they usually just smile and say, “Sounds like a pretty cool place.”
Like perfecting my deadlift, repetitions have helped me refine my explanation. But to be better, I knew I needed to do — to say — something different. While I’ve had moments of clarity on what our gym is all about, I finally internalized the message when talking to a hardware store employee about my bracelet:
“What do the initials I.I.T.W. on your bracelet mean?”
“If it tests well.”
“If…it…tests…well. What does that mean?”
“At the gym where I work, a core premise we operate on is surrounding yourself with things that make you better. If you test something and it makes you better, keep doing it. If it doesn’t test well, discard it, and test something else. Both in and out of the gym”
“Damn, that’s a really simple and effective way to live life. I’ve never thought about it like that.”
“Right? It’s funny how simple it is, isn’t it?”
I left the register without giving him a business card or asking if he’d like to stop in sometime. As I said, I’m still refining my approach.
Trying to understand everything about our training philosophy and wide-range of services can be difficult for members and non-members alike. But explaining the gym is the wrong framework. Explaining the path of the member is simpler — and more important.
Same But Different
We’re all seeking different fitness, career and life goals and we’ve had different experiences in different environments. But there is an underlying commonality: We all want better.
Everything at The Movement Minneapolis helps our members move towards better. From the equipment to the coaches, we ruthlessly make sure everything in the environment fosters positive change. And our training philosophy helps members pave their own particular path and make progress everyday.
To help our members in the gym decipher which movement and intensity to perform, we test whether something improves or diminishes range of motion, a biofeedback response that indicates the state of your CNS.
Does your range of motion improve? Good, go that way
Does it get worse? Go in a different direction.
Rather than forcing a routine, the range of motion test allows the members to make better and more consistent progress. And inevitably, this concept seeps into their life outside the gym.
Does this relationship make me happier?
Does this job make me frustrated?
Should I start taking piano lessons?
The real question is: Does it make you better?
And the answer, whether someone wants to know whether to do a particular exercise or move cross-country, is always the same: If it tests well.
Originally Published: November 12, 2014